Clearwater Travel Plaza has been serving professional drivers and tourists alike since 1976. They are far enough from the Twin Cities to be able to avoid traffic chaos, but not too close to the city to be difficult to find. They are also the final entry in our Best Advertising Strategy series.

They are located just off Interstate 94 in Clearwater. This makes them a great stop for anyone who is traveling. It’s true, I mean it when I say that they have just about everything. Clearwater Travel Plaza is one-of-a-kind. Clearwater Travel Plaza is more than a simple gas station. They are a complete service travel plaza that includes a restaurant, bar, bakery and food court as well as a fuel center, fuel station, car wash, convenience store, car wash and fuel center. Cutting Edge Catering offers catering services.

Clearwater Travel Plaza is truly a one-stop shop Greyhound Bus Station.There’s a pub and a restaurant, as well as a gas station, convenience store, gas station and truckers’ lounge for professional drivers. They also have a bakery, gift shop and fuel center. So yes. They have plenty to offer.


Offers a lot of benefits to their customers. Travel Plaza’s advertising strategy focuses on this. But it’s not what one would expect. They have thousands of products and services, but they only offer one per ad. They choose one thing to dramatize. For example, they might be known for their Happy Hour appetizer specials


Clearwater Travel Plaza is different than other travel agencies. They are truly unique. They are a truck stop. They are a bakery. They are a restaurant/pub. They are a gas station. They are a catering company. They offer a lot of services to travelers. They could have a slogan like “For all of your travel needs!” but that won’t make them memorable.

Travel Plaza decided to dramatize the whole thing by focusing on one bite at a moment. All of their ads are voiced by the same man and end with their sing-out jingle. The radio scripts are filled with unusual and unexpected words that paint a vivid mental picture in the listener’s mind of what the narrator describes.

This is another reason they are different. Their voice guy’s delivery is distinctive. He isn’t a screamer for cars, nor a “radio guy” with a huge voice. He’s just a guy who has his own style. He’s candid and casual, telling it-like-it is. It’s reminiscent of the Tom Bodett advertisements for Motel 6.

Clearwater Travel Plaza will immediately identify the person in the radio ad. Their voice is distinctive and their message is clear. This is the power of consistency. If you do the same thing repeatedly enough times, your customers will remember you.


Please enter your comment!
Please enter your name here


Follow Us


More like this

Embarking on a Journey to Destination Wellness: The Ultimate Guide for a Healthier You

Are you ready to embark on an unforgettable journey?...

Buffalo Creek Vacations: Your Ultimate Getaway Guide!

Ah, Buffalo Creek! If you've ever felt the itch...

Discover the Delights of Amsterdam Food Tours: A Culinary Journey through the Venice of the North

Amsterdam isn't just a haven for history buffs and...

Do Firefighters Have a Higher Chance of Developing Cancer?

As a firefighter, you are constantly in physical danger....

Trips for Healing: Destinations to Recharge and Reflect

We've all been there. Those moments when life gets...

Embrace the Joy of Staycations: Discover the Perfect Vacationing at Home Experience

Ah, the allure of a vacation! But wait, what...

Delhi Attractions For All Religions

New Delhi is home to many different religions and...

Discover the Magic of India: Unveiling the Best Trip Packages

Welcome to the fascinating country of India, where vibrant...

A Foodie’s Guide to the Best Restaurants in Washington D.C.

When it comes to culinary delights, Washington D.C. is...

7 Great Tips to Book City to City Bus Tickets

7 Great Tips to Book City to City Bus...

Ten Australia Travellers’ Tips to Make Your Vacation Smooth

Ten Tips from Australian Travellers to Make Your Vacation...

Piedmont Hotels

Piedmont Hotels Piedmont is a haven for foodies. Situated at...